Kaldåni’s Foundation for Digital Transparency

Kaldåni is a new cider producer from a small farm in Hardanger—one of Norway’s most important fruit-growing regions. While the brand launched its first batch in 2025, the knowledge behind it spans generations. Apples were planted with intention, guided by a deep understanding of land, climate, and variety—knowledge passed down within the family. 

From its very first market launch, Kaldåni chose to make this knowledge visible and accessible. In partnership with Repass, the producer introduced Digital Product Passports (DPPs) as a core part of its product strategy—bringing food and beverage into the Repass ecosystem and establishing digital transparency from day one.  

From Pilot to Market: Using Repass in Food and Beverage 

The collaboration began as a pilot and resulted in two ciders brought to market: 

• Kaldåni Høst, based on late-harvest apples with a rich, complex profile 
• Kaldåni Sommer, using early-harvest apples with a lighter, fresher character 

Using the Repass Connected Product Platform, the cider was paired with a Digital Product Passport that documents how seasonality, apple composition, and production choices shape the final product. 

Ingredient-Level Transparency, Built on Data 

Through the Repass platform, Kaldåni structured and published product data beyond standard labeling requirements. Each Digital Product Passport includes: 

• Detailed breakdown of apple varieties used for each cider 
• Descriptions for the different varieties 
• Water sourced locally from the surrounding area 
• Visual material added directly by Kaldåni, including images of apple varieties 

For consumers, this creates trust and understanding. For the producer, it establishes a structured, reusable data layer that can scale across batches, seasons, and future products. 

A Digital Layer for Storytelling and Brand Building 

As a new brand developing identity, packaging, and narrative in parallel, Kaldåni used the Digital Product Passport as an extension of its brand. Working closely with founder Jenny Måkestad, Repass ensured the digital experience reflected the farm, the people behind the product, and the generational knowledge embedded in the cider. 

By digitizing this knowledge, Kaldåni transformed inherited expertise into a living digital asset—one that can travel across channels, markets, and time. 

From Transparency to Two-Way Engagement 

Beyond publishing information, the Repass platform enabled direct interaction with consumers. Embedded forms and questionnaires were used to gather feedback and insights for product development, creating a closer relationship between producer and market. 

This shifted transparency from static disclosure to ongoing dialogue—supporting smarter decisions and stronger brand loyalty. 

A Blueprint for Cross-Industry Use 

While rooted in craft cider production, this case demonstrates how Digital Product Passports can create value across industries where origin, ingredients, and trust matter. With Kaldåni, Repass showed how its platform can support: 

• New brands entering the market 
• Small producers seeking digital reach and credibility 
• Food andbeverage companies navigating transparency and storytelling 

From farm to glass, the Digital Product Passport becomes a scalable infrastructure layer—connecting data, identity, and experience. 

From First Harvest to Scalable Digital Infrastructure 

For Kaldåni, the first batch of cider became more than a product launch—it became a digitally documented starting point. For Repass, the collaboration demonstrated how the platform can translate across industries, supporting transparency, engagement, and long-term value creation. 

What began as a pilot is now a case for how Digital Product Passports can bring food and beverage into a connected, data-driven future—without losing the human stories that give products meaning.