Transformation Conference Copenhagen 2025

Repass joined Scandinavian MIND at this year’s Transformation Conference in Copenhagen, held during CIFF, to explore how AI, retail transformation, and transparency are reshaping the fashion value chain.

The event brought together industry leaders, innovators, and decision-makers to discuss a shift already underway: moving from intuition-led decisions to data-powered strategies. When product data flows seamlessly across the value chain, it becomes more than a compliance tool—it becomes a driver of green growth, competitive advantage, and collaborative innovation. 

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Konrad Olsson, Editor-in-Chief at Scandinavian MIND, opened his conference roundup with a quote from Tom Goodwin: “Innovation and transformation are almost never about technology. It’s about the interface between humans and technology, regulations, and how organizations actually change. This means it’s inherently messy.” Konrad’s reflection captured the essence of the conference: “This is not about showcasing more tools. It’s about getting the right people in the room to talk about how we actually make change happen. And those conversations are more urgent than ever.” 

Key takeaways from the conference included: 

• Data fluency is evolving from a compliance exercise to a strategic asset. 
• Product behavior—from wholesale to resale, repair, and recycling—is shaping new business models. 
• Supply chain transparency enables proactive growth rather than reactive operations. 
• AI and retail tech are accelerating transformation across the industry. 
• Collaboration and openness are becoming core values for forward-thinking brands. 

The energy throughout CIFF was unmistakable. From AI-driven business models to resale strategies and campaign logic, the pace of change is accelerating—and the willingness to collaborate is stronger than ever. 

Tune in to the latest episode of the Scandinavian MIND podcast, curated especially for the Transformation Conference, to hear more insights and reflections from the event.