Transformation Talks Stockholm

Recently, Repass partnered with Scandinavian MIND on Transformation Talks Stockholm, held as part of a growing series exploring how data, regulation, and innovation are reshaping the fashion and textile industries. 

As the sector braces for a wave of EU regulations, the conversation zeroed in on how transparency, traceability, and technology are no longer just about compliance but essential to business growth, consumer engagement, and circular innovation. 

Sara M. Rakstang, Founder & CEO of Repass, Johan Graffner, CEO at Dedicated and Co-Founder of Vintage & Friends, and Linda Pimmeshofer, Founder of Change Retail, joined moderator Konrad Olsson, Editor-in-Chief and founder of Scandinavian MIND, for a deep dive into the future of digital product data. 

Together, they explored how: 

• Brands are piloting Digital Product Passports (DPPs) to build transparency from the ground up 
• Becoming data-driven is as much an organisational challenge as a technological one 
• Transparency is evolving beyond compliance into a source of strategic business value 
• DPPs can support resale, repair, community-building, and next-gen customer experiences 
• Starting with a single product can be the most practical path to innovation 

Listen in on the conversation from Stockholm to hear practical examples, tested strategies, and how forward-thinking brands are using transparency as a foundation for circular, digital-first business models.