Transparency Talks: Herman Halvorsen

Integral to any tech product is its development team. As part of our Transparency Talks series, we interviewed our Chief Product and Technology Officer (CTPO), Herman Halvorsen, to explore his daily responsibilities and how data and transparency are shaping the future of sustainable fashion.

Q: As Repasdo's CTPO, what are your main responsibilities on a day-to-day basis?

My main responsibilities revolve around product development and leading all technology initiatives. More broadly, this includes everything from defining product strategy and vision to reporting and managing stakeholder relations. On a day-to-day basis, however, I primarily focus on product development, with some client communication as well.

Q: Why did you decide to join Repasdo?

I initially joined as a development consultant working on Digital Product Passports. Having spent several years as an eCommerce consultant, I've always been drawn to the intersection of fashion and technology. Beyond the obvious appeal of contributing to a more sustainable future, I wanted to focus my energy on a single product, rather than juggling multiple clients and projects as a consultant. I felt that Repasdo's mission aligned perfectly with my values and expertise, and the opportunity to dive into an impactful project early on was very exciting.

Q: Having worked with fashion and apparel brands, what are some key insights you've gathered about their tech needs and priorities?

What I really appreciate about the fashion industry is the blend of tradition and innovation. I hope that as emerging digital technologies continue to evolve, they don't overshadow the “human touch” and the pride in heritage that make many brands so special. It's clear that the industry is becoming more data-driven and personalized. Like many other sectors, fashion brands are increasingly relying on digital tools to meet consumer expectations and stay competitive. Key trends, both new and already established, include AI-driven solutions for personalization and demand forecasting, omnichannel integrations, augmented reality, customer loyalty programs, and the use of AI in marketing and content creation. Sustainability and supply chain transparency are also major topics, of course.

Q: Looking ahead, what role do you see data playing in shaping the future of sustainable fashion?

Data is fundamental to the transformation into a more sustainable industry. It provides critical insights for informed decision-making, drives innovation in sustainable practices and enables more efficient resource use, while also enhancing consumer engagement. When used effectively, data can help brands reduce their environmental footprint, promote ethical production practices, and create more sustainable products. Ultimately, data will play a key role in steering the fashion industry toward a more sustainable, circular, and ethical future.