Yama’s Framework for Seasonless Circularity

At Repass, we help brands turn product data into durable customer relationships. Our Connected Product Platform powers Digital Product Passports (DPPs) that are more than compliance checklists — they’re living brand touchpoints. Built into garments via QR code, our DPPs make product stories actionable: care guidance, repair journeys, material insights, and feedback loops that improve products over time.

We partnered with Yama, a new Norwegian outdoor brand built on seasonless design and circular thinking, to launch a digital foundation that aligns design, operations, and customer experience. The result is a scalable, brand‑native DPP layer that educates, supports, and connects — wherever customers meet the product.

Our Point of View

Sustainability must move beyond claims and campaigns. It has to live in the product — and be accessible at the exact moment of use. That’s why Repass focuses on three things: clarity at SKU level (EAN‑anchored data per product), actionability (care, repair, and circular actions embedded in the DPP), and continuity (a consistent digital identity across retail, wholesale, and D2C). This is how brands build trust, reduce waste, and grow loyalty — not season by season, but over a product’s lifetime.

What We Delivered for Yama

A complete, Repass‑powered DPP ecosystem that connects manufacturing data, brand identity, and customer journeys.

1) Data Intake & Integrity

• Gathered product‑specific data from Manufacture Oslo (MO).
• Co‑created manufacturer forms to standardize inputs.
• Prepared, formatted, and imported data via CSV into the platform.
• Ensured SKU‑level precision with EAN‑based structure.

2) Branded DPP Experience

Each product passport includes:

• Brand story (concise, on‑brand)
• Material info (e.g., PrimaLoft® insulation)
• Product/Material Journey (origins & processing)
• Care guidance (practical, specific)
• Circularity actions (what to do, when, and how)
• Embedded repair form for a seamless, mobile‑first repair journey

3) Omnichannel Touchpoints

• QR codes printed in every garment.
• Instant access to the DPP across retail, wholesale, and D2C.
• Education for first‑time customers and support for long‑term use

4) Identity & Web Alignment

• Collaborated with Nonspace to align DPP layout and content with the brand identity and website.
• Added images, videos, and links to maintain a cohesive, premium experience.

Why This Matters

Seasonless by design: By centering the DPP on use, care, and repair, Repass helps Yama’s garments stay in rotation year‑round.

Repairability in practice: The embedded repair form turns circular intent into a one‑tap action.

Education at the edge: Customers meet the brand through the product itself — not just marketing channels.

Better decisions, less waste: With clear material choices and product journeys, customers understand what they own and how to extend its life.

Scalable operations: A repeatable data pipeline and content model that grows with the assortment.

About Yama

Launched in 2026, Yama is a Norwegian outdoor brand built on seasonless design and Nordic minimalism. Their garments form a versatile layering system that adapts to temperatures from –5 °C to 20 °C, simply by adjusting how each piece is worn throughout the day. Instead of following the traditional six‑month retail cycle, Yama offers the same considered pieces continuously, encouraging customers to buy according to real needs rather than arbitrary seasons.

© Sture Nordhagen

How the Collaboration Worked

A focused partnership:

• Yama — brand and product vision
• Manufacture Oslo — circular design and repair partner
• Nonspace — brand identity and website
• Repass — data workflows, DPP experience, and customer interaction layer

Together, we bridged the information gap from manufacturer inputs to customer‑ready storytelling — without compromising accuracy, clarity, or brand integrity.

Outcomes

For customers, Repass’ Digital Product Passports make it simple to understand each Yama garment through a quick QR scan, offering clear guidance on materials, care, and repair. This helps them extend the life of what they own and engage more meaningfully with the brand.

For Yama, the DPPs serve as a cohesive extension of their digital identity, offering transparent storytelling and circular services across all channels — from wholesale to in‑store retail to D2C. The collaboration also creates a scalable foundation: product data flows more cleanly, repair requests are streamlined, and customer insights are captured through the platform.

For potential partners, Yama stands as a strong example of how Repass enables brands to launch with clarity, circularity, and a connected customer experience from day one.

A Scalable Digital Foundation

Repass implemented a foundation that supports:

• Future materials and products (flexible content model)
• Additional partners and data sources (API‑ready architecture)
• CRM connectivity (feedback and repair requests routed where they matter)
• Event‑based updates to keep product data consistent across touchpoints

The DPP becomes a living platform — powering loyalty, service, and insight beyond the point of sale.

Our Takeaway

The collaboration with Yama shows how Repass turns circular ambitions into practical, customer‑ready experiences. By connecting product data, brand identity, and repairability in one place, we help brands make sustainability visible and actionable—not as a campaign, but as part of everyday use.

When transparency lives inside the product and care becomes effortless, longevity becomes a natural result. We enable brands to launch quickly, scale sustainably, and stay true to their identity while building clarity, consistency, and long-term customer trust. Let’s build the next chapter of connected and responsible products together.