Swix’s Groundwork for Compliant Growth

Swix, a leading brand in performance sportswear and equipment, is known for its commitment to quality, innovation, and sustainability. When the company partnered with Repass, the objective was clear: make product data more transparent and accessible while simplifying communication and compliance processes. The collaboration began with a pilot project to develop Digital Product Passports (DPPs) for a diverse range of products. By leveraging the Repass Transparency Platform, Swix integrated safety information, certifications, and sustainability narratives into a unified digital experience. 

In partnership with Repass, Swix launched DPPs that unify compliance, sustainability, and performance data into a seamless digital experience. This initiative not only supports regulatory clarity but also positions Swix as a frontrunner in responsible innovation. The collaboration was catalyzed by Swix’s participation in the Nordic research initiative Data to Business, led by the University of Borås. This European Union-funded project aims to accelerate the circular transition in the fashion, furniture, and design industries across the Öresund-Kattegat-Skagerrak (ÖKS) region by leveraging data to enhance traceability, transparency, and resource efficiency. 

A Strategy to Future-Proof Transparent Product Data 

Swix, a leading brand in performance sportswear and equipment, is known for its commitment to quality, innovation, and sustainability. The project began with developing DPPs for a diverse product range. Within months, fully functional passports were launched, each combining technical depth with customer-friendly clarity. These passports detail everything from material sourcing and certifications to circularity and performance. 

The key to the project’s success was Swix’s strong foundation of structured product data and supply chain visibility. This allowed Repass to focus on shaping a compelling, scalable experience rather than gathering baseline information. 

Swix’s Focus: Transparency, Compliance, and Customer Experience 

Swix entered the partnership with Repass with a bold ambition: to strengthen compliance across global markets, enhance transparency around product data, and elevate the customer experience. With a strong presence in both the European Union and the United States, the brand recognized the need to navigate diverse regulatory requirements while effectively communicating product safety, certifications, and sustainability values. The goal was not just to meet standards — it was to turn transparency into a strategic advantage and a core part of the brand story. 

The collaboration was guided by three strategic priorities: 

• Compliance: Navigating complex and evolving regulatory landscapes required the creation of a dynamic mechanism that could adapt seamlessly and cost-effectively to new legislative updates and shifting compliance frameworks. This was particularly important given the geopolitical complexity of operating across multiple international markets, where regulatory expectations are not only diverse but also subject to rapid change. 
• Transparency: Swix aimed to move beyond static product declarations toward a living, data-driven model of transparency. This meant structuring product information in a way that was not only accurate and verifiable but also contextually rich — enabling stakeholders to understand the full lifecycle of a product, from sourcing to sustainability. The solution needed to support both internal traceability and external storytelling, ensuring that transparency could serve operational, regulatory, and brand-building purposes simultaneously. 
• Customer Experience: Recognizing that transparency is only valuable if it is accessible, Swix prioritized the creation of intuitive, user-friendly interfaces that could communicate complex product data in a clear and engaging way. The goal was to empower customers — not overwhelm them — by offering meaningful insights into product origins, safety, and environmental impact, all while reinforcing brand trust and loyalty. 

Repass’s key role was to translate Swix’s strategic priorities into a digital solution that is both technically robust and aligned with the brand. The Repass Connected Product Platform was designed not just to house data but to activate it — turning complex supply chain information into structured, navigable, and meaningful product stories. 

To support Swix’s goals around compliance, transparency, and customer experience, Repass delivered a modular and scalable architecture that could evolve alongside regulatory shifts and product innovation. The platform integrates: 

• Standardized modules for core data such as supply chain traceability, certifications, and material composition. 
• Custom fields, pages, and logic tailored to Swix’s operational needs, including safety documentation, region-specific compliance markers, and internal feedback loops. 
• Interactive and visual elements that enhance usability across diverse audiences — from regulatory bodies and internal teams to end consumers. 

What sets the Repass approach apart is its ability to balance precision with flexibility. The platform is built to accommodate both structured compliance data and narrative-driven content, enabling Swix to communicate not only what a product is made of, but also how and why it was made. 

Overcoming Complexity with Smart Structuring 

Despite Swix’s strong starting point, the project came with its share of complexity. One of the most immediate challenges was the sheer volume and variety of product data, ranging from compliance and safety to circularity and performance. While some of this information could be structured using standard modules, other elements, such as region-specific compliance frameworks, required more creative and flexible solutions. Repass addressed this by leveraging tools like Custom Fields and Pages to organize content in a way that felt intuitive to users. Through continuous iteration and close collaboration, even the most technical data was presented clearly and logically — without overwhelming internal teams or end users. 

At the same time, the project had to be implemented in a way that respected Swix’s operational realities. The goal was to build a future-ready infrastructure without disrupting current workflows, overburdening teams, or introducing friction into day-to-day operations. 

Several key challenges shaped the project: 

• Where to Begin? The Complexity of Supply Chains

With global supply chains spanning multiple tiers and systems, identifying a starting point was a challenge in itself. The team adopted a step-by-step, deduction-based approach, beginning with one product type, mapping its lifecycle, and sharing it with stakeholders across supply chain, sustainability, sales, customer relationship management, brand, and regional teams. Feedback loops helped refine the model before scaling. 

• Limited Internal Resources 

Swix operates with lean, focused teams. It was essential that the project did not add pressure to internal resources. The solution had to be lightweight, requiring minimal manual input and no disruption to existing responsibilities. 

• No Disruption to Existing Systems or Workflows 

A core requirement was that Repass integrate as a parallel, non-invasive layer. It needed to work silently alongside existing platforms, drawing from current data sources without requiring teams to change tools, pause operations, or alter workflows. 

• Laying the Groundwork for Scalable Infrastructure 

While the initial rollout focused on building a solid foundation, the real value lies in the infrastructure now in place. Swix’s product data, supplier information, and production processes are structured within the Repass Platform, forming a centralized, scalable model. As application programming interfaces (APIs) and automation are implemented, this setup will reduce manual work, eliminate duplication, and accelerate time-to-market, while enabling Swix to respond swiftly to regulatory changes and evolving customer expectations. 

Built for Now, Ready for What Comes Next 

While the early stages of the project focused on establishing a solid digital foundation, the long-term value lies in the infrastructure that has quietly taken shape behind the scenes. Rather than delivering a one-off solution, the collaboration between Swix and Repass has laid the groundwork for a scalable, future-ready ecosystem — one that can evolve in step with regulatory shifts, product innovation, and customer expectations. 

The Repass Platform now serves as a centralized, structured environment for Swix’s product data, supplier information, materials, and production processes. This foundation is designed not only for today’s needs but also for tomorrow’s demands, enabling Swix to scale across product categories and markets without increasing operational complexity. 

The benefits are already becoming clear: 

• Centralized data: Product information is now structured and accessible in one unified system. 
• Automation-ready: APIs and automated data flows are being implemented to reduce manual work and streamline updates. 
• Faster time-to-market: Integrated data flows are expected to accelerate product readiness and responsiveness. 
• Regulatory agility: The system is built to adapt quickly to new compliance requirements with minimal rework or disruption. 

By transforming transparency from a static reporting task into a dynamic, strategic capability, Swix is positioning itself to lead — not just respond — as the industry continues to evolve. 

Leading by Example in a Changing Industry 

Swix did not just participate — they helped shape what transparency can look like in practice. Their collaboration with Repass demonstrates how digital product data can become a strategic asset, not just a compliance tool. As part of the Data to Business initiative, Swix joins a growing movement across Scandinavia, where brands, researchers, and technology partners are building the digital infrastructure for a more circular and resilient industry. Repass continues to work alongside several of these frontrunners and looks forward to deepening this momentum with others who share the same ambition: to lead with clarity, act with purpose, and build what comes next. 

Want to read more about Data to Business? Read our article about the project here.